Showroom Project

SHOWROOM “MECORE”, a new joint exhibition project centered on leading and emerging Korean brands, is a collaboration between FUTURESOCIETYSHOW (Korea), 4OPUS (the wholesale division of MIHARAYASUHIRO), and HiRAO INC (Japan). SHOWROOM “MECORE” is envisioned not merely as a sales platform, but as a creative and strategic hub that nurtures cultural resonance within the Japanese market, conveys the unique identity of each brand, and supports sustainable, long-term growth.

With each partner bringing their respective expertise—brand curation by FUTURESOCIETYSHOW, sales direction by 4OPUS, and PR, communications, and brand direction by HiRAO INC—we aim to support both emerging and established brands in building authentic brand value for Japan’s highly design-conscious consumers who seek products that align with their personal sense of aesthetics and values.

As it evolves, the showroom will serve as a dynamic platform for discovery, dialogue, and collaboration, continuously curating and expanding a network of forward-thinking brands that share a sincere commitment to design integrity.